Make your links descriptive. They should indicate what the user will be linking to, as opposed to just saying "click here".
Don’t underline anything that is not a link.
Underline your links and use a consistent color for them across your site (preferably blue).
Use a different color for visited links, so that your visitors know where they’ve been (preferably purple or a more subdued tone of the unvisited links color).
When linking to a non-HTML file, such as Excel, Word or Acrobat, make it evident, by including a small icon next to the link.
Don’t link to "under construction" pages.
Make sure that your links work and that you don’t have broken links. There are free online tools that can help you with this.
If you use graphic links, don’t forget to use the ALT attribute. The ALT attribute should describe what are you linking to.
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