Include your logo in all pages. Position it at the top left or each page. Complement your logo with a tagline or catchy sentence that summarizes your business purpose. For example "Always low prices" is the tagline for Wal-Mart.
Create a favicon. A favicon is that small graphic that appears next to the URL in the address bar.
Have a consistent look and feel in all your pages. Use a color scheme and layout that are clearly recognized across your site.
Have an About Us section, that includes all relevant information about you and your business.
Include a copyright statement at the bottom of each page.
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