Tips on Writing for the Web

Write in layman’s terms so that everybody can understand your content, unless you’re running a technical site for technical people.

Reading from a screen is painful: use 50% less words than you would use on print.
If a page is too long, break it into several pages and link to them.

Don’t use font sizes smaller than 10pt. for the body of your page. Specify your fonts in percentage terms instead of pixels, to let users set their own size preferences using their browser’s text view options.

Use a spell checker. Spelling mistakes are embarrassing and hurt credibility.